We’ll start when the storm subsides

We’ll start then.

When the dust settles.

That’s a way of saying “We’re busy now”.

The thing is: You’ll always be busy.

There’s no such thing as the perfect time to start something new.

If you do today what you did yesterday, tomorrow you’ll have what you have today.

And if the circumstances ask for change, that’s not a good strategy.

If you want to start, better start prioritizing.

Peel the union of important.

Ask ‘why’ three times.

Why is this important?

Why is that important?

Why is that important?

Probably then you’re at the heart of the union.

You don’t want to start personal training, because you’re busy at work now.

Will become: It’s a great time to start Personal Training because if you can do it in the busy times, you’ll surely make it happen when the storm subsides.

You don’t start innovating the product, because you’re in a reorganization now.

Will become: It’s a great time to start innovating the product because if you can do it in busy times, you’ll surely make it happen when the storm subsides.

And a thousand different same things.

It’s a matter of having clear priorities.

And a matter of asking for help when you need to.

And a matter of accepting that the dust will never completely settle.

There’s always something else on fire.

So pause to clarify.

Make the hard decision.

And then act accordingly.

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