The benchmark

There’s a story that goes like this. A woman attended an inspirational keynote about website landing page success. In the keynote, she discovered that she could get 80% of her visitors to convert into paying customers. WOW! She had only had a very low percentage on her website, let’s say …

Neysayers

You will always have neysayers. People who think it’s a good idea that you don’t start. Because they think it’s a bad idea for a thousand reasons. And that’s because they see the world different from you. And that’s because they are not you. You are free to do anything …

Distribution of responsibility

Since I’ve heard someone say in an interview a couple of days ago “We distribute responsibility as low as possible”, this stuck with me. Chains of command oftentimes are about obedience. Sticking to a role, job description, and clearly defined responsibilities, goals, specificities, and a fixed path to reach those. …

Consensus

A great deal of people, for a year already now say airborne particles may have a great hand in spreading of the coronavirus. Backed by a growing number of peer reviewed studies. But fact is, all that data is relatively new. And in science the rule for policy makers, is …

Podcast subscriptions

Spotify and Apple are soon to announce podcast subscription products for creators, goes the rumor. Often, creators started creating a podcast with the same reason YouTubers, Twitch streamers, or top athlethes started: They simply fell in love with the topic and the practice. Some athletes, YouTubers and streamers make a …