Good or cheap

We’ve all heard of this trade off. Good or cheap. The thing is this. We all have customers who buy our product because the price is within their range of what they think the product should cost. But only when people value the solution they buy for the result it …

An insignificant generation?

Humans have only two emotional needs when all basic physical needs are met. Belonging and significance. We reach belonging and significance through undivided attention from other humans and making our own decisions, exercising ‘power’. When parents nowadays – and I catch myself incredibly often – perform tasks continuously on their …

The benchmark

There’s a story that goes like this. A woman attended an inspirational keynote about website landing page success. In the keynote, she discovered that she could get 80% of her visitors to convert into paying customers. WOW! She had only had a very low percentage on her website, let’s say …

Neysayers

You will always have neysayers. People who think it’s a good idea that you don’t start. Because they think it’s a bad idea for a thousand reasons. And that’s because they see the world different from you. And that’s because they are not you. You are free to do anything …

Distribution of responsibility

Since I’ve heard someone say in an interview a couple of days ago “We distribute responsibility as low as possible”, this stuck with me. Chains of command oftentimes are about obedience. Sticking to a role, job description, and clearly defined responsibilities, goals, specificities, and a fixed path to reach those. …