We refine products until they’re perfect and deliver them to our customers. However, we tend to forget that our actual product is the experience of our product – not the product itself. This goes for the local plumber and our marketing agency as for Apple or Tesla. The experience of …
I recently came across this concept of imagining that what you are doing, it’s the last time you do it, even when it’s probably not. The idea is to do this a few times a day, no matter what you’re doing. I’m intrigued by what this has done with me …
TikTok makes one dollar per user, Twitter makes five, YouTube makes seven, and Facebook and Instagram make nine. TikTok is doing the worst. But is it? The point is, the system of ads is broken and was already a long time ago. People are done with in-your-face – experience interrupting – ads, and TikTok is one of …
Some lines aren’t crossed easily. Some are crossed without any effort. After we’ve crossed a line, it’s often easier to cross it again. And again. Until you even cross it without knowing there used to be a line. What brings you joy and wisdom in life is to review and …
Practice without study can become good, never great. Study without practice is worthless. It’s when study and practice meets often, where great results unfold.
Taken apart from the emotional part, we can rationally convince people in two ways. Vision or data. Vision is a projection of something imaginary onto the future, getting others to believe it because they see it as well. Data is black/white proof of the past, projected onto the future. Whichever …
When business people look for threats, solutions, in our market or business, we often look for alternatives. A Samsung or Sony mobile PDA. (And not an iPhone) Hotel A or B. (And not a bed & breakfast) Store A or B. (And not the internet) Route A or B. (And …
I’m reading Chris Voss’s book Never split the difference (on negotiating) and today what stuck with me is that you have incredible power in any negotiation when you’re not talking. One very simple thing really blew my mind. If you’re speaking, you have a 0% chance of obtaining new relevant …
If you only tell someone what goes wrong, he won’t build the self confidence that’s needed to keep on trying and enjoy it so much that he will also try something else.
Everyone wants to feel special. Heard. Seen. And everyone is unique. But no one is actually more special. Everyone has to watch out before crossing the streets. Given these facts, how do you make your customers (friends, family, customers, co-workers) feel special?
