A rational argument

Taken apart from the emotional part, we can rationally convince people in two ways. Vision or data. Vision is a projection of something imaginary onto the future, getting others to believe it because they see it as well. Data is black/white proof of the past, projected onto the future. Whichever …

Special

Everyone wants to feel special. Heard. Seen. And everyone is unique. But no one is actually more special. Everyone has to watch out before crossing the streets. Given these facts, how do you make your customers (friends, family, customers, co-workers) feel special?

What we want

Big tech serves us as we consume, but don’t mistake that for what we want. Netflix tells me for every title the % change that I like the content they suggest. Facebook (& Instagram) give me more content I engaged with. Google ranks content higher based on the click bait …

One word…

Or sentence, idea, insight. That’s all a book needs to transform its value (bought for let’s say $20,-) to invaluable to you. Sometimes that happens the first page. Sometimes in the first 50. Sometimes over the whole book. Rarely it doesn’t provide. $20 for a big idea, that’s a bargain. …