Customer journey truths

In the life cycle of a river, there’s a process of meandering. The river flows where the water encounters the least resistance. The same goes for human behavior. I just read an article, and I’m paraphrasing, that says “the customer journey” is going to change because of AI. And… I …

AI Aliens

Yuval Noah Harari. A historian, philosopher. A brilliant voice on AI. I listened to a recent talk of his, where he speaks about how AI has the potential to disrupt and end human history. Alien intelligence has arrived on planet Earth. And we have created it. What stuck with me …

A 2023 voice

I’ve noticed this is my first writing here in 2023. I used to write daily, then sometimes, then covid, then rarely. And now it’s nearly 4 months ago already. In a world full of noise (deepfakes, AI generated stuff), it’s wonderful to have a real place for your voice. Some …

On trust signals

Trust needs countless signals. It needs to be reinforced to stay intact, because it fades over time. Mistrust only needs one signal. It doesn’t need to be reinforced, because it grows stronger over time. The only thing that helps trust is people who forget, because they lack self-confidence, principles, pain, …

Better

What’s better? Is it the same, for less? Is it more, for the same? Is it more, for more? Is it less, for less? Is it faster? Slower? Harder? Stronger? Softer? Better is a grey area statement. Better is subjective. It’s an opinion. My better is not your better. Your …

Ask for specifics

How was your day? Triggers a “Hey how are you” response… Good. Fine. As opposed to “what made you feel awesome today?” “What was your biggest struggle today?” “What made you laugh today?” “What is your biggest challenge?” If we ask for specifics, we seem better listeners. And we might …

I have to

Are you going to work tomorrow? Or at least next Monday? If so, you have to go to work. Or are you? Imagine a world where you don’t have to do anything. You only get to. You get to… go to work, because you want to make money. You get …