Special

Everyone wants to feel special. Heard. Seen. And everyone is unique. But no one is actually more special. Everyone has to watch out before crossing the streets. Given these facts, how do you make your customers (friends, family, customers, co-workers) feel special?

What we want

Big tech serves us as we consume, but don’t mistake that for what we want. Netflix tells me for every title the % change that I like the content they suggest. Facebook (& Instagram) give me more content I engaged with. Google ranks content higher based on the click bait …

One word…

Or sentence, idea, insight. That’s all a book needs to transform its value (bought for let’s say $20,-) to invaluable to you. Sometimes that happens the first page. Sometimes in the first 50. Sometimes over the whole book. Rarely it doesn’t provide. $20 for a big idea, that’s a bargain. …

Good or cheap

We’ve all heard of this trade off. Good or cheap. The thing is this. We all have customers who buy our product because the price is within their range of what they think the product should cost. But only when people value the solution they buy for the result it …

An insignificant generation?

Humans have only two emotional needs when all basic physical needs are met. Belonging and significance. We reach belonging and significance through undivided attention from other humans and making our own decisions, exercising ‘power’. When parents nowadays – and I catch myself incredibly often – perform tasks continuously on their …