On vision

Elon, Steve, Tony, Mark. Visionary founders who made clear where they want to go. Where you want to go is far more insightful than where you come from. Where you come from might only tell us about the problems we encountered. Where you want to go tells us all about …

What did I notice?

Is often a better question than “What is my opinion?” If we notice without judgment, we’re open to multiple perspectives. If we judge, we cut off the route to perspective. The other way—that’s not an issue. Often, we use judgment to protect ourselves against fear or disconnection. But we always …

Writing for clarity

Clarity on paper is clarity in our minds. Only if we draw, paint, write, and incrementally improve, we improve the clarity that we have on the subject we’re working on. Great thinkers are often great writers. Great writers are often great thinkers. Also, writing is great for reflection. Not because …

The science of ‘hooks’

LinkedIn, X, Instagram—also TikTok, YouTube, new media channels. People who call themselves creators have made a science of creating the perfect ‘hook’. A sentence that reels you in. Evolution tells you: Pay attention! And you’ll pay up. Every time. ‘Hook’ is a chic word for clickbait. And that we’ve seen …

Right before the game

Right before kick-off. Right before you step on stage. Right before the shooter starts your marathon. All mental energy is directed to one point. ‘laser focus’. Laser is the technique we humans use to cut nano chips for futuristic technology. Also, we use laser for eye lasering, with an accuracy …