The science of ‘hooks’

LinkedIn, X, Instagram—also TikTok, YouTube, new media channels. People who call themselves creators have made a science of creating the perfect ‘hook’. A sentence that reels you in. Evolution tells you: Pay attention! And you’ll pay up. Every time. ‘Hook’ is a chic word for clickbait. And that we’ve seen …

Right before the game

Right before kick-off. Right before you step on stage. Right before the shooter starts your marathon. All mental energy is directed to one point. ‘laser focus’. Laser is the technique we humans use to cut nano chips for futuristic technology. Also, we use laser for eye lasering, with an accuracy …

Luck

Luck is 50% being at the right place at the right time. And 50% working so hard that the chance you’re at the right place at the right time is as big as it can get. There are no shortcuts. Only smart decisions. And focus. But then again, you have …

Finding relevant games

Life’s full of games. Actually one might argue that it’s purely games. Once we see everything as a game, things become clear. Games have a starting point and a goal (use them) Games have rules (make them, don’t submit to them). Games have challenges & quests (overcome them). Games have …