TikTok makes one dollar per user, Twitter makes five, YouTube makes seven, and Facebook and Instagram make nine.
TikTok is doing the worst. But is it?
The point is, the system of ads is broken and was already a long time ago.
People are done with in-your-face – experience interrupting – ads, and TikTok is one of the first companies that seem to understand.
What TikTok does is, instead of endless streams of in-your-face ads; it helps the advertiser to create relevant, happy and epic content that fits the platform. Instead of interrupting, it’s an enhancing experience.
Enjoyable content sticks. And brands that stick win.