There’s a story that goes like this.
A woman attended an inspirational keynote about website landing page success. In the keynote, she discovered that she could get 80% of her visitors to convert into paying customers. WOW! She had only had a very low percentage on her website, let’s say smaller than 10%. So she worked day and night with the information she attained in the keynote, and she improved and improved until her conversion rate was 75%. A couple of months later there was another keynote and she went there. At the end, she had the opportunity to ask a question and a conversation like this unfolded.
Woman: So this is all great you know, and I followed all the steps you’ve talked about. I’ve optimized and optimized and now have my conversion rate at 75%. In the last keynote, you’ve mentioned a percentage of 80%, but I can’t get that last 5% done. Please give me some advice, how can I do this?
Speaker: You have a conversion rate of 75%?
Woman: Yes.
Speaker: Wow. You might have heard eighty, but the conversion rate we’ve talked about to strive for is eighteen. Do you really have a conversion rate of 75%?
Woman: Yes.
Speaker: Wow. That’s unbelievably good. I can’t believe it. Please give this woman applause…
What I learn about this is that you can always achieve better, but you first need to believe that it’s possible.