Deadlines and creativity

Our best work is the work that makes it into the world.

Often, we tell ourselves that creativity is a process which can’t be managed. Ideas just happen, we don’t get too choose when and where.

But we do.

Deadlines provide us with clear boundaries. If the ship will either sail with or without us, and we must get on it, we simply must be on time to board.

If you must ship today, but you’re not ready, just ship what you have.

It’s better to be on the ship without sunglasses (you’ll live, you’ll discover), than to have all the equipment in the world and miss the boat.

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