What creates trust?

We think trust comes when we have the same goal, we work towards the same vision.

And that’s close.

But what’s even more important is that we’re coming from the same place. It’s hardwired in the human brain.

Belief is what creates trust. It’s belief that’s at the core of every culture, big or small, friendship, family, sports team, … which is the foundation of trust.

When we have a shared belief, we trust each other with our lives. That’s why it’s even more important to look at each other, before you look at the goal together.

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