Why does the baker have an aromatic, warm, delicious, free stuffed biscuit standing on the counter?
It’s probably no secret to you: This is nót only to enhance the experience of his customers.
It’s to sell more stuffed biscuits. Obviously. And you know what, it works.
Just as it works to make beautiful free music on a terrace at the Piazza Navona in Rome. And, going around with the hat afterwards, plus trying to sell your CD’s.
Ethical bribes are everywhere. And they are ethical because they benefit both parties. Which is the basic requirement for ethical bribes.
The best ethical bribes don’t feel like a bribe, they feel like art.
Now it’s up to you to discover how ethical bribes can make a difference for you and the people you seek to serve.