What are the official channels nowadays?
Media are channels that messages are broadcasted (and received) on.
The great advantage we have with Facebook, Instagram, YouTube, Snap, Tiktok, and more over the ’traditionals’ is that we can listen back.
People broadcast “Look, we’re on TV” on their instagram. How’s that?
Why not broadcast “Hey, we’re on Instagram, this is our latest post” on TV?
What do you want to broadcast? has no fixed answer.
TV? Insta? Snap?
No one decides what the formal channels are, it’s a matter of who you ask.
I would answer the question “What’s the channel to broadcast?” not with a certain channel.
I would say, broadcast where your audience is, listen and adapt.