“Normal is already crazy enough.”
That’s Dutch slang. It’s a culture thing. It’s shallow and deep at the same time.
Slang is bold and subjective.
Specific language for a certain group of people, behaving a certain way.
People like us doing things like this.
What marketers can learn from slang is that they need to introduce it, without introducing it.
So that people like them can show they do things (talk) like them.