There’s two types of idea spreading.
Ideas that spread because of money. I have added a photo of an example in this blog.
They are the great campaigns with probably familiar names. Though they are a pig with lipstick on.
And ideas that spread because they create forward motion.
What was the thing that made you start working on the idea?
If your campaign needs money to spread in the first place, chances are it’s about paying bills instead of moving people forward.
