Who asks
- Why a marathon is 42.195 meters?
- Why Queen decided Bohemian Rhapsody is nearly 6 minutes?
- Why Dan Carlin’s podcasts are sometimes 16 minutes and sometimes 6 hours?
- What’s the distance between Sun and Earth?
- Why did God only send 10 Commandments to Moses?
- Why some books need 60 and some 2000 pages?
What is the right length?
Right is the bottleneck here.
Right is personal. Right tailor made.
Right is where the magic happens. What’s right for me, might not be right for you.
Right is where the creator meets the audience, meets the goal.
“What’s the right length?” is only the right question if you don’t know “Who and what is it for?”.
- What’s would be the right length for people that like to run for hours, no matter the conditions, and prove themselves that they exist?
- What would be the right length for a song with a long intro, a long body, a long solo and three different songs in one song?
- What would be the right length to in a worthy way explain what Julius Caésar did on this planet?
- What would be the right length to create a planet where species can live and breathe?
- What would be the right length for rules to live by?
- What would be the right length for a french romantic novel in the 17th century?
There’s no right length for spreading an idea or meeting demands.
There’s only sufficient and insufficient. Effective and ineffective.
When creator meets audience meets goal, there’s your right length.