Biological chicken is the best chicken you can get.
In the supermarket.
But the quality makes you cry, if you’d investigate.
The story we are told is rarely the whole story and even more rare is a true story.
The sender’s perspective is always a great place to start.
So what is the definition of biological chicken, actually? In a meeting today I’ve discovered that the food industry is even more in need of innovation than I thought before.
Our mind fills in the gaps, and storytellers know.
So now you know, it’s time you search for the story behind the story you’re told.
What’s there isn’t interesting. What’s not there? That’s where ‘interesting’ lives.