There’s a 1% of your community that is active, thinks together with you. Wants to help. Would make an extra effort for you. True fans. Believers. Advocates.
There’s 9% of your community that every now and then hits ‘reply’ or ‘like’.
And there’s the 90% that you never hear from.
1, 9 or 90; all these people have an opinion about you. May sometimes talk about you. And some need your guidance every now and then.
If your 1% is down, and your 9% is quiet, there’s still 90% listening. Don’t forget to be there for them as well.
There’s one way you can do that.
Be there and share your voice.
Leading your tribe is magic.