Telling you:
We always do it like this.
Your neighbors are cheaper.
I have read something different.
My friends have told me something else.
Benchmarks are a powerful good when you try to move you forward.
They can blindsight you as well.
When you deny benchmarks, you need to make products worth benchmarking.
Worthy of the attention of your customer.
A worthy product – not a benchmark – is worth being your One Metric That Matters.