Looking at stuff from a new perspective is a wonderful thing.
I recently managed to obtain new perspective for my podcast.
Since a couple of months ago I was in the paradox of inviting people, via their story. For them.
That’s because my podcast is about shifting stories, entrepreneurship, marketing and life.
But I have found a new perspective to finding new guests.
The pathway to new interviewees can also be via a topic. For the topic.
Thinking outside in (what instead of who).
That gives me PLENTY of space to manoeuver.
Topics are so much broader than people (and vice versa).
This learnt me something.
Sometimes you’re stuck.
Think: What’s the opposite of what you’re trying to do?
In this case I asked myself “What was the opposite choosing people and talk about a topic?”
The answer: Choosing a topic and interviewing the person attached to it.
PS
Today my new podcast Reinier’s 60 is LIVE, and on Apple Podcast as well. You can check it here.