SMART vs SMUUTH

We describe goals SMART.

Specific. Measurable. Acceptable. Realistic. Time-bound.

An idea or a vision trumps a goal.

Therefore it would be unrealistic to describe a vision SMART as well. Let’s introduce SMUUTH.

Specific. Measurable. Unacceptable. Unrealistic. Time-bound. Hilarious.

It’s when we get SMUUTH, that we become able to grow.

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