Today I received an e-mail rejection from a guest I invited for my podcast.
Rejections are more acceptable when you feel they are for the right reason. In my opinion, it was not.
And I understand, and moreover. I agree on the rejection.
Now.
From my guest’s angle, the invite was totally poor on empathy.
I didn’t ask her if it was. It was.
I had to take this hit. The situation will not change.
From the upside: I learnt. It got me thinking.
When sending the invite, I have focused too much on ‘me’. What the podcast is about. What my listeners can learn from her. That we could ‘cut’ if she said something she didn’t want to.
What I missed in all this – and in all invite emails before – is her customer journey.
What’s on her mind right now?
And what would be on her plate?
Why would she be guest in a podcast?
Why in mine?
Why definitely not?
What would make her hesitate?
When she reads this, what does she want to know from me, that I am not telling her now?
And what not, that I am?
For sure it’s more often than I think, that I have this problem. And probably so do you.