Reinier van Eijk

With a level playing field of 24 hours a day, what change are you going to make?

I came across a social media post from The Good Quote, where they quoted 40’ers who gave advice to when they were in their twenties. It made me think about what I would say to my ten or fifteen years younger self. I’m only a 30’er, just fresh, with my …

We humans are super bad at behaving rationally. For example, we are super bad at calculating the risk of things. Around 2,5% of people is scared to death when it’s about flying, whereas the risk that your death is on plane is actually 0,0004%. So far less than the risk …

Most things in the world are here only by the grace of that they are here together. No humans without other humans. Dogs need dogs. Trees need bees. We’re here not only because of each other, moreover, we are here for each other. We’re here to create each other. This …

“You sit here”, says an orange gaffa-tape cross with written on it the number ‘9’, on the desk in my workplace. Of course, the cross doesn’t literally speak. But it does tell me that this is my place for now. Because we have a social-distancing policy in the office. And …

What we do every day becomes our legacy. The contribution may be small, even very small. One minute, five minutes, ten, fifteen. Your dreams of writing that book, creating that painting, becoming a photographer, being a chef, becoming a yogi: they require just that one small effort a day to …

We all insist on playing the changing game every now and then. Whether we’re aware of this or not. Especially people living under the same roof, friends, and coworkers. Do this, do that, don’t do this, don’t do that, you’ve done this wrong, you can do that better, you better …

If you try to be a happy and aware person, enjoying as much of your life as possible, probably you’re doing one thing wrong. You’re applying 100% focus to everything you do. 50% to 80% of focus for what you do should be enough. I’m not saying you should multitask. …

Some things are without obligation, but do free things exist? A free shipping policy, is one way or another paid for with higher product-prices, lower salary and thus probably less quality personnel, lower margins and thus a less quality total product. Or something else. Subsidies are paid for by other …

This one person tells a story about this webshop that a.o. sells rucksacks. An online marketing agency that does their marketing, selling the rucksacks at a Google-cost of €20,- per sale. And that is well within the target of – to break even – €25,-. Unfortunately, over 80% of the …