Solving the right problems

There’s two kinds of people. People who mostly solve problems when they occur and people who mostly solve problems before they occur. Some problems are better to solve beforehand, some better when they occur. Ownership is claiming your role in both problems; now and future. Freedom is solving the right …

Compliant

When I called at 8AM and wanted to make a reservation for a meeting room that day, the hotel reception lady, Romy, unfortunately, had to tell me “the sales department isn’t open yet”. They would open at 9. I spoke to someone from the hotel, but she couldn’t help me …

Fear as a motivation

It’s probably our deepest rooted motivation for anything. Fear. Thus, in marketing, it works. And so does our deepest rooted pleasure: Sex. Our lizard brain is continuously seeking pleasure, preventing pain. Our lizard brain takes care of everything we do automatically. And we often try to sell to it as …

Synergy

Most things in the world are here only by the grace of that they are here together. No humans without other humans. Dogs need dogs. Trees need bees. We’re here not only because of each other, moreover, we are here for each other. We’re here to create each other. This …