Polish

Did Apple become market leader because of their great product, or their ’think different’ campaign (and then some)? Did Google win because it returned great results or because it had no irrelevant ads? Does Nike win because their shoes are superior or because they have a narrative? In the end …

Followership

There’s no way we can define followership, except when we relate it to leadership. In our Western culture and societies leadership is promoted. Followership doesn’t even have it’s own definition. Followership isn’t promoted. Why? When we follow, we have so much more mind space available to learn than when we …

Minimum available

Minimum viable is applicable to so much more than MVP’s. If you learn to apply minimum viable as Being imperfect doing, rather than overthinking Sharing unfinished rather than not sharing Taking an ugly step rather than waiting. What you embrace is process over goal. If you use the minimum (time, …

It doesn’t matter

At a certain moment in life, we discover: whatever happens, it actually doesn’t matter. And that opens up a mental discussion to whether things matter or don’t. In the end, we’re all drops in an ocean, begging our surroundings for ‘meaning’. But let’s say it’s not. If there’s actually no …

To reach the masses

For what purpose would you reach the masses? The government in The Netherlands has paid a Dutch influencer with 1mio followers, to spread a certain message about Corona in April 2020. In September 2020 the same influencer goes viral with the opposite opinion… We can reach the masses if we …

Men flu

Most women know this. Their man, every once in a while, has the ‘men flu’. It’s something like a real flu, cold, headache, light fever… But. In this case the symptoms and suffering is exaggerated strongly. That strong man for the outside world, now needs hugs, kisses and needs to …

Progress is motivation

We get motivated when we see change happening. Even the slightest. We then come to the belief that the change we seek to make is possible. What we want to achieve can be plotted on the axis of possibility and importance. Even unimportant things we can achieve, we might. Impossible …

What is right?

There’s all sides of the political spectrum. There’s complot thinkers. And people who use the name complot thinker to promote their own belief of truth. Now we’ve found ourselves in a Corona situation. But how to deal with it? And what’s the truth? There’s two sides to each coin. Stop …

Definitions

Most often when we disagree with other people, we don’t disagree on the situation. We just have different ways of expressing. So if you disagree with someone: firstly, summarize in your own words what the other person thinks. Then ask if you have understood it right. You probably had a …