Reinier van Eijk

We can only work towards a goal when we have defined it. Vague goals generate vague results. If you don’t want to define or reach a certain goal, don’t bother setting (vague) goals. Just decide not to play the game. For now.

Fear is a reflection of your present mind to a negative future. An optimistic state is caused by a reflection of your present to a positive future. And so it is for a negative or positive past. If you choose to pursue any thought, remember that it’s only a reflection …

Purpose is this undeniable, obvious thing that’s often misinterpreted by growth coaches and misunderstood by people who don’t know why they have done what they have done, nor where they want to go next. Purpose is the path you’re walking, but intentionally.

The other person is not stupid. We just fail to see the world like they do.

What’s the easiest way to uncover a customer need? Ask her. But why is it that so often this is the last thing on our minds? We think our callcenters are overhead on a P&L. And feedback tools on our website showing heatmaps do the trick. Let’s reconsider. Let’s talk.

We often trick ourselves into thinking hard work equals progress. But actually it’s smart decisions that equal progress. And an actual decision consumes very little time. Yes, the consideration might take time. But you can speed up that process by allowing more margin for error. But an actual decision consumes …

Everything is subjective. Things become for you, what you decide to think about them. So the world around you is only a reflection of the thoughts you decide to focus your attention on.

When you work together with a friend, there’s probably only a soft commitment, because you work for free. And that’s fine. But remember, when you work for free, your counterpart can’t criticize you. You might be starting off the work with a trade-off. Simply because what they expect is for …

There’s this urban myth of a pizza delivery guy who had the answer to a big problem, a bunch of really high placed people were trying to figure out. They ordered pizza, since the whole thing took more time than expected. When the delivery guy was briefly invited in the …

It’s not our ability to explain what is, that defines our thoughts. It’s our imagination of what could be.