Cheering brands

The best way to cheer yourself up is to cheer somebody else up. Try to do a small act of kindness every day, just like Morgane Michael proposes. You can be cheering on your customers as well. By cheering your customers up when they have a problem. Or when they …

A cold shower

Is my way of confronting myself with 2 voices in my head. “Do it.” “Don’t do it.” The “do it” is always there. Sometimes the “don’t do it” becomes stronger. Especially when the going gets tough. A cold. An illness. An important day. Scientists have proven the value of taking …

Automating too soon

Why should you automate? When should you automate? If something has occurred for more than 50 times and takes more than 20% of your production capacity, it’s time to look for automation. But. The bar to automate is lower than ever. Technology is at our fingertips. And that’s a problem. …

Team effort

Your role is not to show the team what’s wrong. Your role is to recognize that you just have to do this, with what you are given. And own that. Team effort is bringing up the best in everyone in order to create more value than the sum of the …

Reinier’s 60

“Hi everyone, it’s Reinier’s 60.” This is something I want to share since a month. But I chose not to. I have made myself a commitment to make 30 episodes before sharing it publicly. 30 days is the beginning of a routine. 100 days is a habit. 365 has the …

It resonates, so say it

A message said out loud is not always acted upon immediately. Because of the prevailing culture. Because of standards. Because of masculinity. Because of expectations. Because of differences. It’s the moment after the meeting when everyone is gone. “I didn’t dare saying this out loud, but you are completely right”. …

Sleep is your OMTM

Sleep is thé the most essential thing to do in life, just after breathing. Without sleep, our cognitive and emotional abilities become badly disrupted. Loss of focus, weight gain and depression are just some short term effects, associated with it. Not just correlated, but caused by sleep deprivation. Sleep is …