We can either tell our customers what our values are, by thoughtfully choosing them and naming them. Telling them what the result of our work is and why they want that. It’s the sell of something tengible and understandable. Another way of branding is tapping into an image of something …
As I’m exploring parenthood with a 2 year old and one coming up, every now and then I’m thinking about how I want to be a parent in order to add optimal value to the kids’ lives. Parents have multiple roles I believe, as for starters we’re supporters and coaches …
The goals you don’t score in the 90 minute game. You score them in the other countless minutes training the moves, sleeping and visualizing that goal.
Poker, stock markets, gambling, tennis and chess are examples of zero-sum games. In a zero-sum game the question is not whether to make a bet. We all know and see smart opportunities for bets. Structural winners in zero-sum games outperform in deciding when not to make a bet.
Demonstrations remind me that there was a time we didn’t have the masses at our fingertips to communicate our beliefs to. That communication was linear instead of exponential. That if we wanted to change the status quo, one of the very realistic ways to do that was standing up to …
In times of uncertainty we massively seem to go to oracles to predict our futures. I see old and statusful economists with millions of views on YouTube, for videos only days old. But why? If you’re unhappy with your personal present, do something about it. If you’re unhappy with your …
A “I’ve reached the target and even exceeded by 10%!” B “Are you satisfied?” A “Fairly, we could’ve exceeded it by 100%, but we need something to grow in next year.” B “…” There’s so many ways of not doing things wrong, but only few of them are actually doing …
What are the official channels nowadays? Media are channels that messages are broadcasted (and received) on. The great advantage we have with Facebook, Instagram, YouTube, Snap, Tiktok, and more over the ’traditionals’ is that we can listen back. People broadcast “Look, we’re on TV” on their instagram. How’s that? Why …
We tend to search for more information because we think it provides us with security in some form. Whilst the actual case is that on more information We need to make more decisions not to act on specific information; We become more insecure about all the decisions that we have …
For that one man, it’s that new arm chair in the living room, that he can relax on after a day of hard labor in the factory. That job by the way, that he values over everything. For that woman, it’s the sole idea that her four kids will grow …