Moving houses

We’ve helped my mother in law to move last week. It wasn’t easy, wasn’t fun, and it was a mess. But we helped. We thought (she told us) everything was ready and we only had to move some big stuff. But we had to do everything. She was too opportunistic …

A daily note

Doing something daily means showing up daily to do what is necessary to complete the task you’ve set. Most easy to accomplish this is setting a daily routine. The thing is, when the ‘routine’ falls apart for whatever reason, (it may be corona, as it was for me this time) …

2 ways of branding

We can either tell our customers what our values are, by thoughtfully choosing them and naming them. Telling them what the result of our work is and why they want that. It’s the sell of something tengible and understandable. Another way of branding is tapping into an image of something …

A zero-sum game

Poker, stock markets, gambling, tennis and chess are examples of zero-sum games. In a zero-sum game the question is not whether to make a bet. We all know and see smart opportunities for bets. Structural winners in zero-sum games outperform in deciding when not to make a bet.