Making excuses

Last weeks I’ve done an intensive application process for our traineeship program. The ‘case’ that people make in the second conversation, after passing the introduction call, is way too long for the time set. Moreover it’s way too hard for the skills they have. It’s a pressure cooker. Having an …

Black Out Tuesday

Social media posts are black today. An initiative from solidarity, an act against racism, standing together. Speaking up is always an option. And therefore it’s a decision. But rarely it’s the easy decision. Rarely it’s the path of least resistance. And you will never know what happens next. It’s that …

On racism

Every once in a while racism is hot topic again. Rarely I talk about it, because I don’t want it to be there, from the deepest of my heart. I keep hoping we’re past that station as humanity. But we’re not. And although we’re making progress, it’s slow. And that’s …

mantra’s

As I’m into a new life year now, learnings from recent and further past come by. I take them with me as mantras for life. Mantras that gain new depths when I incorporate (not only consume) more wisdom in my life. Today one that stuck with me is the Socratic …

Yes, I’m that

A marketer writes a message to a broad audience on Facebook. Sets the specific audience interests, location target, age, gender. Great landing page. Only time is in between of a successful converting campaign. But is it? A message to a broad audience is never as interesting for the one person …