Too much

Sometimes there’s just too much on your plate. Now there are two routes. You recognize there’s too much, and you stop doing anything. Zoom out, take some time to get all your ducks in a row. You only start working again when a) your deadlines are realistic and b) you …

Point of attention

My friends, you can’t work your back-hand, forehand, and strategy, all in an Olympic field-hockey final. But should you work on one? Of course. Winning coach Marc Lammers explains in his book ‘Flow’, that he provided every player with a personal point of attention, for every match. Because to remain …

Solving the right problems

There’s two kinds of people. People who mostly solve problems when they occur and people who mostly solve problems before they occur. Some problems are better to solve beforehand, some better when they occur. Ownership is claiming your role in both problems; now and future. Freedom is solving the right …

Compliant

When I called at 8AM and wanted to make a reservation for a meeting room that day, the hotel reception lady, Romy, unfortunately, had to tell me “the sales department isn’t open yet”. They would open at 9. I spoke to someone from the hotel, but she couldn’t help me …

Fear as a motivation

It’s probably our deepest rooted motivation for anything. Fear. Thus, in marketing, it works. And so does our deepest rooted pleasure: Sex. Our lizard brain is continuously seeking pleasure, preventing pain. Our lizard brain takes care of everything we do automatically. And we often try to sell to it as …