What Steve started

Like no other, Steve Jobs could create buzz around something. It was one of his superpowers. Steve was a brilliant marketer. One of a kind. 15 September 2020 – we mark his 9th passing anniversary next month – is the first September release in over 10 years that Apple didn’t …

Rethinking monsters

“Daddy there’s a monster” Since the last 3 weeks I was really starting to unappreciate this sentence. When I brought Emily, our 2,5 year old to bed, monsters appeared just when the kiddo needed to be quiet – of course they weren’t real. And getting rid of the monsters was …

Ripple effects

11 September 2001 planes crashed in the Twin Towers. Since then, the world has changed. It would’ve changed anyway, but I keep fsntasyzing about what has lasting impact and how that works… Was the person who would discover the AIDS vaccine or who solved Malaria in there and died that …

Hobby

Something you do and forget boundaries. Time, space, possibility, probability. When you do what you love, we call that hobby. We often want the result of something we don’t want to go through the process of. We can solve that with love. How do we love?

Success

All successes come from focused attention and the love for a process. Otherwise, it’s not a success. We call that luck. That’s another topic. In time, we’ll learn to attribute success to a successful process, instead of to a rigid goal.

Value packs

In the western world we’ve created a habit of creating ‘value packs’ in fast moving consumer goods. When something sells with high frequency we just make a bigger packaging with the sales-like visuals shouting ‘value pack’. People don’t even check if the bigger packaging is cheaper anymore. We know people …