What is a thriving community? This idea is stuck with me for some time now. Is it measured by the number of members? Followers? Active collaborators? A community is a group of people that is bound in a certain way, for example culturally (gamers, fishermen), geographically (neighborhood, country), or in …
When we listen to others, we wait for a gap to speak. That’s human, it’s our ancestors at work, our lizard brain. If we do our best; we can seize the opportunity to listen to what the other person is saying and forget our own agenda. It’s when we forget …
Today I was at a spa but due to a maximum people restriction as last person I was bounced from going into an Aufguss (Ritual). It’s this small detail of a couple of hours stay, that I will remember from this visit. That one bite on a restaurant with sand …
In marketing, we often deal with uncertainty. With 50% of the information we need to make 100% of the decisions. When we do, it’s perceived as good leadership to go for a “vision”. Commit to the best possible assumption and act accordingly. What I’ve found as great leadership is the …
“If you appreciate our services, let others know. If you have a bad experience, let us know.” I’ve read this quote from a company and it stuck with me. Would people really listen to this? Those two sentences are very strong and effective. But if you mix them up you …
A smart man knows what to say, a wise man whether or not to say it.
Facebook has declared that from now on it bans ads that call voting fraud. Some people understand systems so well that they understand how to manipulate them in a way that surpasses all ethic conversation. This, of course, appeals to Trump – in the running for re-election in November – …
What we see and envy of famous people is the fame and the legacy (sports, other things). We think we all are ready to be there. But few of us are ready to put in the hard work, out of the spotlights, day by day. The 99% of the work, …
Influencing a customer on a level below the conscious mind, it’s an interesting tactic for more sales. However, nothing beats a great product with outstanding service, sold to the people you seek to serve. Taking shortcuts can absolutely work and even be favourable. What happens is that many marketers focus …
Did Apple become market leader because of their great product, or their ’think different’ campaign (and then some)? Did Google win because it returned great results or because it had no irrelevant ads? Does Nike win because their shoes are superior or because they have a narrative? In the end …