Earlier this year I had a conversation with a shareholder from a Facebook-marketing tool. The meeting was about something totally different, so it was a conversation every opinion was free to come to table. He asked what tool we use with our agency, and I named the tool. It was …
We all talk about social media The term is sometimes talked about (and I agree) as unsocial media. Let’s initiate a new term. Social Minima. The minimum amount of social digital interaction you need. Of course this appeals to the outrageous use of ‘social’ tools and my deep urge to …
Either it’s a project you focus on, or a project you don’t focus on. And projects you don’t focus on aren’t projects, they are distraction. Side hustles do exist, although they are a project subject to serious chance of being a distraction. Too much focus projects cause health problems. Too …
When we lose focus, there’s something that gains focus. When we gain focus, there’s something that loses focus. Our role is not to figure out how to do more in the same time. Our role is to figure out how to prioritize: make smart choices that serve our purpose.
Today I talked to my brother in law and he said something about how he identifies his stress levels at work. He identifies 3 levels. There’s a basic stress level that comes with the work you do. That’s your basis level. Then there’s a flow of stress every now and …
Fear of missing out: the anxiety to miss something whilst doing something else. Fear of focus: the anxiety to focus, because you might miss something wilst doing something else. Fear of focus is a niche in Fear of missing out. fof = fomo, but fomo ≠ fof. Fear of focus …
If you do the daily work, you’ll notice that progress comes with the process. I have this habit already a couple of months with all the content I create, only to notice today that I hugely appreciate it: working a day ahead. All my posts that are strong and stress …
In Black Friday week the webshop Logistics partners still aren’t used to the insane crowds ordering best priced deals. It occurred to me that even though webshops and even trade associations advertise for this with “Late warnings”, consumers act like it’s a normal week. We consumers still expect to have …
The Butterfly Effect is derived from chaos theory, and one way explain it is by giving the example that the flapping of a butterfly in once place can result in a tornado elsewhere, several weeks later. Do you remember what you were doing today a year ago? Scroll back in …
“Normal is already crazy enough.” That’s Dutch slang. It’s a culture thing. It’s shallow and deep at the same time. Slang is bold and subjective. Specific language for a certain group of people, behaving a certain way. People like us doing things like this. What marketers can learn from slang …