Devote time

Just 8 weeks ago Seth Godin, to me, was a marketing guru. 

And then I joined his Podcasting Fellowship.

Seth became a mentor at the other side of the video call. From working with his wisdom I read and listened to, he became my teacher in a group of 450 students.

And I was one of them.

The greatest thing I learned from 8 weeks Podcasting Fellowship is not podcasting. 

It’s that devoting time is the most generous thing you can do.

To yourself.

To other people.

To your projects.

Devote time. And ship.

Because every day starts with 24 hours of time.

No cheating. No buying new time.

It’s equal for everyone.

So what are you going to do with it?

Story. When I was asked by Alexandra DiPalma – Seth’s partner in the Podcasting Fellowship – to be a Remarkable in the group, I was humbled.

But that week my 1,5-year-old daughter was very ill. And my days had 1 sole focus. Her. I had skipped some podcast work days already.

Actually, I read the invite 3 days after she sent it. So when I read it I posted in the group that I would be very happy to commit as a Remarkable, but that currently, my daughter had my prime focus.

10 minutes after my comment, I see a message coming in.

Seth sent me a personal message, wishing my daughter well.

He could have not done that. For Seth, it would have made a very small difference.

But for me it changed the world.

I don’t know his agenda but out of the track record he has, I can think of a million other things he could have done to grow his life or grow his business.

But at that moment he chose to send me a message.

He has the empathy to know that such a very small gesture could have a transforming impact.

Sending a message, in my opinion, was a statement: You are important enough to me, that I devote my time to personally wish you well.

It’s not the content, it’s the statement.

Since then, 4 weeks have passed. And I have changed my life.

I more often send messages to other people. That I care. That I empathize. That I want to contribute. That I embrace their message.

The messages I don’t think about very long. But I ship them. I send them to silently encourage or open a conversation.

Devoting time is magic.

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