We were buying a positive parenting workshop recently, and I couldn’t happen to notice the free upgrade from silver to gold package… There were 3 products: bronze, silver, gold. With of course bronze the least features and gold the most. But bronze offered a free upgrade to silver and silver did to gold.
Who buys the cheapest product anyway?
But the pricing was $150, $250, $350, whereas no one ever paid the 350, since the upgrade after 250 to 350 is free.
It worked. I bought the 250, but I wanted to buy the 350 anyway… Isn’t that weird? I felt completely confused with the free upgrade.
It’s like if the baker offers me bread and bread plus donuts. I want the bread and donuts, since I planned to buy that. But then, when I want to pay, he says “the donuts are free with the bread”. Wow. Nice. But. What happened there?
When you’re upgraded for free, that shouldn’t be a product you can buy for value as well. Not some fictional product. Free upgrades should be spontaneous, a bonus, not a sales trick. Even though we like to be upgraded. No one likes to get scammed.
When everyone is upgraded for free, you automatically doubt the true value of the product. And what’s the good in that?
Is something wrong with the donuts?