Yet if we ask for high quality built products, Japanese products definitely cross our minds.
How is this so?
I believe it’s culture. If quality isn’t a thing, like in Japan, because quality is a fundamental standard and a moral standard to even be on the market in this civilization, there’s no competing with ‘quality’. Tere’s no story to tell here.
Marketing ‘quality’ is a Western invention.
We shouldn’t market quality.
What we should do is make better products.
If you’re in the front row of technology and innovation, your product will raise the standard.
Humans acknowledge quality automatically.
We shouldn’t market quality.
We should make better products by making products better.
Often.