We tend to search for more information because we think it provides us with security in some form.
Whilst the actual case is that on more information
- We need to make more decisions not to act on specific information;
- We become more insecure about all the decisions that we have made because of 1.
Probably, we’re far more likely to make worse choices on more information.
Hourly stock quotes, daily click data from our websites, continuous customer feedback loops.
Instead of: what can I do with the information available?
The question is: what’s the information I need to make a impactful decision?