Many people talk about becoming a personal brand.
Only few realize they have to become a brand.
Becoming a brand, amongst others, requires having a set of strong values and consistently behaving accordingly, even if it seems like no one is watching.
And don’t forget the tagline. Every great brand has one.
Nike says “just do it”
Seth Godin says “make a ruckus”.
Thijs Linthout says “live intense”.
And what’s your tagline?